Category: format
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Text Receipts + Clapback: 7M views
This new format is being stolen by a bunch of dating apps.
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When a Study Format Works in Food Delivery
A study-app format is driving food delivery growth, with Availyst proving it on TikTok since 2024.
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The AI Grandpa Glow-Up: 70M Views in 5 Days
A breakup-style hook plus an AI glow-up reveal turned five posts into 70M views.
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Relationship Format Pulls 11.4M Views w/ Easy Pivot
Everybody is in a relationship maybe I should try it too.
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The Profile Picture Method
A profile picture “reveal” turned a crush confession into a comment-driven post.
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She Posted Her Savings and Pulled 2.5M Views
One “money snapshot” post hit 2.5M views just by stacking numbers on screen.
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13.3M Views From a Wool-Textured AI Video Theme
One unexpectedly cozy prompt just pulled 13.3M views.
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9M Views in Two Pictures
I’m not playing on my phone, I’m handling business.
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5.8M Views Format Spotted by One Creator
Campus Creator Club’s traction sits almost entirely on @henleyccc and the question now is whether anyone else can match her reach.