Category: format
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The 1.4M View Study Split-Screen Format
Gizmo’s newest spike came from an old classic: A-student vs C-student split screens pulling 1.4M views by turning one creator into two totally different study personas.
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Dumb Hot or Beautiful Genius?
Hot people get stopped on the street and thrown into a 30 second trivia game to see if they’re Dumb Hot or a Beautiful Genius.
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Guess the Country Challenge
We stop strangers on the street and ask them to show us where they’re from without saying it, while every clue turns into a quick clip on screen. It’s a playful guessing game built from food, history and hometown vibes.
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Rage-Bait Questions Take Over CoupleTok
Rage-bait questions are running CoupleTok: one uncomfortable ask, one raw reaction, and millions of views from people instantly picking sides.
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Date First, See Later
Two strangers, one tiny street table, and zero idea what the other looks like. They talk blindfolded, build a real connection, then take them off and decide on the spot if there’s going to be a second date.
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10-Minute Street Style Makeover
A street stylist has just 10 minutes to race through a store, build a full look for a stranger, and turn their everyday outfit into a big confidence moment.
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Another Week, Another Locket Format
Locket keeps swapping formats and still winning: slideshow soft launches, fruit-cutting hooks, and millions of views showing up no matter which lane they pick.
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New Studytok Format You Won’t Realize Is Sponsored
The fruit-cutting study format is everywhere: one motion, calm advice, and apps sneaking in mid-slice so naturally you don’t even realize it’s sponsored.