Category: case study
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Behind-the-Scenes: 139M view, 55+ creator program
From 11 users to 139M views: Cantina’s TikTok ambassador program exploded by rewarding viral AI content with up to $1,000 per post.
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$fl Without Knowing How to Go Viral
Most people pretend they “know” how to go viral. The truth is, they don’t. Otherwise, they’d already be filthy rich. Luckily, there’s no need to “know.” As Social Growth Engineers, we can almost scientifically bend the algorithm to our will. It’s a brave new world for marketers. You ship content into an algorithm and get…
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133M views lecture hall
They hired actors, squatted in classrooms, and built fake meme pages… then pulled in 133M TikTok views.
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The 6-sec viral clip that drove $10,000
After venturing into UGC in 2024, Jenni paused it for a while. But now they’re striking back this back-to-school season, right after acquiring a handful of ed-tech startups over the summer break. The acquisition of Citesure and its founder Matt has sparked another UGC spree from Jenni. And they didn’t waste time. They quickly scaled…
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AI study app hits 1B views over 225 accounts
StudyFetch now drives 2M+ daily views across 225 TikTok and IG accounts, with $108K in monthly revenue and 190K app downloads.
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Unusual strategy pulls 381M views
How Tone AI’s rebirth got them to a 100x growth in just a few months.
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Ben’s app, 2.3 billion views, $4 million ARR
From debt to 4 million a year, the story of a chef solo-founder.
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The TikTok Gig Economy
The New Creator Gig Economy Once AI takes over all the jobs, we’ll probably all be making UGC videos to sell stuff to each other. Dystopian jokes aside, there’s a wave of new UGC gig platforms popping up, and way more brands and apps are hiring creators and clippers to make content for them. In…
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The $3M TikTok to Spotify Playlist Hack
Creators are turning simple TikTok slideshows into millions of Spotify streams and hundreds of thousands in revenue