We found an incredible upcoming app scheme strategy.
It is an unreleased app with this domain name: atc.com.
They have a three-letter domain name that is the acronym for Air Traffic Control. The domain was first listed in 1990, mind you. It was then updated in 2025.
The first thought was that the initial holder simply abandoned the domain and some kids snapped it up.
That was our initial impression because the content looks like this, with a video that has 1.4 million views.
It clearly feels like something youngsters would make, a TikTok-style mobile app concept. And that is not all.
There are three accounts like this.
All started a few days ago, and each has at least one video with over fifty thousand views.
That is an incredible sign of content-market fit.
Out of twelve videos, one went viral with 1.4 million views and each of the three accounts already has at least one outlier.
This kind of content makes it easy to spark virality, as the comments show.
They can also invent any story they want and pair it with smooth, realistic air traffic control audio, which makes the videos highly potent in virality.
Hooks they use such as “me boarding the plane ready to monitor my pilot the whole flight” you can imagine from all the people feared of flying that relate to wanting to sneak into the pilot comms.
They also appear to use very similar clips.
In this niche, we have noticed that airplane footage keeps people watching longer because viewers are more curious about it and do not see these kinds of shots as often.
Digging deeper, we found that there is a way to get a live feed, or at least to tune in to the Air Traffic Control company.
If they target the consumer market, it is a smart move since the only competing app costs $4, looks outdated, has a poor UI, and has not been updated in ten months.
Looking more closely, we discovered that it is not just “kids” making an app. It is an actual Y Combinator company.
It is made by two former professional pilots who also previously sold a company and are now building a new one together from this winter batch.
This is probably how they paid ($$$$$$) for atc.com from its original owner.
They are building datasets and recruiting AI engineers to build AI air traffic control applications.
Why they are promoting it as a consumer app with such hooks and scenarios is still a mystery, but as they get closer to releasing the app, we will know more about their intention and strategy.
We like it A LOT here at Social Growth Engineers.
It is well executed and sits in a part of the travel vertical we have not yet explored, so we are ecstatic about where it is going.
Recently, the travel UGC category unraveling for travel app marketing. We saw many large-scale strategies, such as:
Roamy, doing one 100,000 downloads in two weeks.
Or Tryp, gaining millions of views while promoting its cheap flights platform.
And of course, Nomadtable, which we are big fans of.
And others like TripBff, Triips, and more.
It is a growing vertical and a huge niche across TikTok and Instagram. We expect many more apps to start using this channel to acquire users.
And as ATC shows, there are plenty of app ideas in this space that have not yet been explored.
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