Bleach Bypass is a photo and video app that nails the 2000s digicam look and 2010s aesthetic edits.
Its real time camera effect brings back nostalgic Instagram filters.
Launched on October 25th, it hit 20K downloads in a week.
It is now at 70K downloads and ranking #77 in the Photo & Video category in the U.S.
All filters and effects are part of a premium subscription.
There is an auto-renewable 7-day free trial, and pricing is $2.99 per month or $14.99 per year.
The team is running a single TikTok account, @ed1111s, which has reached 3 million views and 162K bookmarks so far, with videos averaging a 16% engagement rate.
The audience skews toward alt girls.
The creator uses niche soundtracks and faceless app demos to turn images into a 2000s vibe.
Creators are starting to post with the filter and mentioning the app in the comment section. The signature look is turning into a trend, and it shows in the download growth.
You can track and analyze their videos on Shortimize:
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