In the last two years, we’ve been following up-close a new wave of AI glow-up apps like Certainly and Glam AI, all using the same before-and-after formula.
“pov: you stopped chasing fine shyt and became the fine shyt”-> 1.1M views
Back then, pretty much every app in the category used the same transformation beat.
Then Skan AI came in and flipped the script.
Instead of glow‑ups, creators filmed themselves doing skincare.
“baddie to baddie: what’s something that made your face card go to ‘omg who is she’”-> 4.2M views
Another creator used the exact same hook and pulled 3.4M
Other hooks in the category never reached that level.
“i’ll never forget the girl who told me the secret to clear skin…” ->1.3M and 309 comments
The ER% didn’t come close to the other spike.
Still in the glow-up space, Skan proved that one format shift can push an app into the top 100 with 40K downloads.
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