Author: maria
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Katch: 90 days, 22M views, $10K revenue
Katch pulled ~22M views and roughly $10K MRR in 90 days by ditching short generic hooks for longer UGC story posts paired with screen-record demos, then cross-posting dozens of variants across ambassadors to surface winners.
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Blunt app CTA
Post >> hit >> repeat is Emy BFF’s motto. They’re still re-running their top video four months later and printing big numbers (3M, 294.5K). A blunt CTA to download works, if done right. Here’s the full format: Cantina pulled the same move with recent posts. Link: https://www.tiktok.com/@emybff/video/7486468439205235990?q=emy%20bff&t=1757965167553 Descriptive tags: faceless, indoors Potential niches: all
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Founder-led content, e-com brand and the route to 12M views
There’s a new e-com brand rising on TikTok that’s leaning on founder-led content to reach lactose-intolerant audiences. Milktab, registered in 2021 and only recently officially launched, sells 45 lactase pills per box for $29. Raymond, the founder, answers Reddit threads and shows up on camera, which gives the brand a more human look than the…
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Prank turned into a $100K mrr, 170M views app
Lox Club turned a joke into a $100K/month dating app and ~170M views using skit-driven viral videos and IRL event recaps across 21 accounts — but its peak was 2023, and the team now struggles to convert views into steady new downloads.
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7 days of viral content ideas
1. Comparison Memes We’ve recently spotted this astronomy meme, which is an astonishingly easy format that works for almost any niche. Often creators get stuck thinking memes require wild creativity or following trends everyday, but this format where you start by comparing three (or two, or four, or whatever you want) categories of something can…
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Ben’s app, 2.3 billion views, $4 million ARR
From debt to 4 million a year, the story of a chef solo-founder.
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400K downloads in 30 days with 10/10 hook to CTA funnel
A Dutch studio launched Stats.fm in 2020; a UGC push since April turned the shareable Spotify-stats app into roughly 400K downloads and ~$350K in 30 days by scaling 28 ambassadors with tight, repeatable hooks.
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Covenant’s half million hit: the next UGC winner format
Covenant hit 1M TikTok views after a 10-slide personal-story carousel went viral, despite roughly 1K monthly downloads after testing 17 accounts and several formats.
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Solo founder path to 7K downloads: pray to unlock
Mauricio Baron launched Prayer Lock at the end of April and rode a simple (and proven) idea into traction: pray to unlock the phone. The app hit roughly 6 million views across 11 accounts and is pulling about 7,000 monthly downloads. Two Instagram Reels accounts passed the 1M views mark by running faceless formats .…