Locket is one of those apps that we’re always seeing on our FYP.
It doesn’t depend on a single viral format.
Instead, it keeps rotating into new ones and it keeps winning.
Here are the two formats that are working right now:
Creator @kait.365 posted a slideshow about“long distance tips” just two days ago and it already crossed 1.6M views.
The app is introduced on the second photo on the lockscreen.
Another slideshow from the same account hit 25.7K views in just one day using the same hook and aesthetic pictures.
At the same time, Locket jumped on a very different format.
The cutting fruit while filming trend.
The creator opens with familiar app language: “life after deleting Snapchat”.
1.5M views
You can track all their accounts here: https://app.shortimize.com/c/2a1072ZwL0VS4T
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