Bro lives on your lock screen as a calm and supportive friend.
Ready to listen when you need to talk about work, relationships, or whatever.
Bro helps you stay centered and on track.
(yes, it’s really called Bro)
The app officially launched on October 28th and quickly hit #1 in the U.S. Lifestyle category.
But signs show the app had been live months before the public launch.
The oldest visible review dates back to May 2025.
It looks like Bro quietly launched in May, kept improving through the summer while creators posted about it, and then made a big push with its official launch on October 28th.
This move was clearly planned, and now they’re using the #1 ranking to fuel their marketing.
They shared a post on their website saying they “woke up to Bro sitting at #1 in Lifestyle and #6 overall.”
Their subscription model is simple: $2.99 per week or $74.99 per year.
A big reason for their early traction was TikTok.
They pulled in about 10 million total views, although some included paid ads.
Their top video reached 7.8 million views back in July.
It’s a faceless clip showing “Bro” helping the user text her crush.
A smart way to show the app’s value.
Then, just before launch, on October 19th, another UGC video went viral with the same idea.
This time, the creator added a shocked reaction at the start and told a short, personal story.
The comments flooded in asking for the app name.
She replied, telling everyone to wait.
It was launching soon.
That one video, along with a push on TikTok ads, turned out to be the perfect boost for Bro’s official debut.
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