Here are 4 formats and hooks we spotted on TikTok this week that could work great for relationship or dating apps. These are creator-driven formats that don’t directly feature an app, so you’ll need to find your own way to adapt or integrate them.
Try to beat “Kissed a random stranger” as a hook that makes viewers want to read the entire story. Then leave it at 5 seconds and let it loop infinitely as it gains virality. Make sure to film outdoors or in a public place where it feels more authentic (shooting in your dark room might not work as well).
This one is a twist on the “How many months have you been together?” trend — except it ends with “we just met”. The first two slides follow the same setup, and the last one changes based on the story you want to tell.
A quick, bullet-style storytelling format, usually from a guy’s perspective, paired with a wedding or proposal image. This trend format has popped up several times over the past few weeks.
One AI creator nailed it with the hook “Am I cooked?” — it immediately hints at relationship drama while keeping things mysterious. It worked out great, and the second slide features a chat, making it easy to drop in your app or brand placement.
The “Vogue having a boyfriend” trend is kind of cringe, but it’s still one of the easiest ways to plug a relationship product or app. It’s getting saturated, but it could still perform well for a few more days.
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