In 306 days since launching, Beli has hit $8K in monthly revenue and 200K downloads a month, making waves in the restaurant discovery space.
In a relatively short time, Beli has already pulled ahead of its competitors in the niche.
With just 7 accounts, they have already racked up an impressive 988 million views.
Even though the app is still new, the official account @beli_eats has been around for a while, posting videos that highlight restaurants, just like the app with some reaching as many as 63.5 million views.
Disclaimer: most videos in this account include paid ads.
This video received 63.5M views, 1.5M likes, 2.5K comments, and 66.4K bookmarks.
Using a simple format, a 7-second video, without showing any faces, it sparked huge engagement just by highlighting something tasty.
Now that the account has become the app’s main way of reaching users, it still uses the same format, just with better quality.
Recently they’ve added a new format: street interviews where people choose between restaurants, but it hasn’t gained much traction yet.
This video got 65.5K views, 2.5K likes, 25 comments, and 268 bookmarks.
Interestingly, when the same interview format is posted from a creator’s account, the results tend to be way better.
To perhaps remain loyal to the app’s original concept, Beli works with creators who were already posting food content and sharing restaurant experiences on their own pages.
This video, for instance, hit 42.2M views, 169.2K likes and over one thousand comments.
Their videos always follow the same style: close-up shots of them trying food, with catchy captions that match what they’re saying.
Since they had a solid following already before launching the app, and it’s the same kind of audience, it’s no wonder they were able to get good results from very early-on.
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