Only 82 days ago, a new app showed up in the period and self‑care space.
Naturally, Aoife is still lagging behind its competitors, but its moving fast on distribution.
With only one account, the app has already managed to get 24,5M views.
So far, the team has been testing out different formats, with two of them standing out with 7.8M and 11.2M views.
The most popular video is a slideshow made with phone photos taken around the house. Each slide shares a hook with a tip about what not to do during your period.
This video has 11.2M views, 315.7K likes, 4,296 comments, and 71.2K bookmarks.
A straightforward format that tackles a common issue and sparks lots of comments.
The other video uses a popular meme to show how over-the-top period feelings can be, making fun of the experience. It also includes a hook that drives the point home.
This video has 11.2M views, 398.2K likes, 5,380 comments, and 24.2K bookmarks.
Hook: “POV: You’re on your period and your boyfriend is just existing”
Even though this video got less views, it had better engagement. Because it’s funny, people are more likely to leave comments.
While those two formats stood out, the app also has other posts that performed well, like a slideshow that uses some graphic design. It includes a hook at the top and a drawing sticker at the bottom to show the question.
This video got 1M views, 53.9K likes, 596 comments, and 32K bookmarks.
This format is meant to be done with someone else, kind of like a game, with each slide showing a question you can ask your boyfriend.
Along with the interactive style, they also enjoy using existing clips or well-known characters. One format, for example, shows a scene from an animated movie with a funny hook added at the top.
This video got 1M views, 87.8K likes, 287 comments, and 7,103 bookmarks
Aoife isn’t just about sharing useful info, it mixes in humor too. By using memes and movie clips, it connects with more people. Now it’s just a wait to see if all those views lead to downloads.
To view the app’s data, click here:
https://app.shortimize.com/c/2b10q9X5U4sCc7
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