Letterloop only started posting UGC a few weeks ago, and they’re already sitting at 2.9M views in the last 30 days.
They’re running a small creator network, only five creators, all of whom started posting in mid-October but one account seems to have found a viral format.
Just three weeks later → 3.6M lifetime views on penny.letterloop alone.
“Being in a relationship with someone who is chasing their dreams is so humbling. Like oh we don’t have to text/call all the time and you still adore me? We have separate lives? You’re an addition to my life, BUT not my whole life? If something’s wrong, I can just tell you and we figure it out together?”
The top comments aren’t about the app, but people reaffirming and/or sharing their personal stories.
Here’s another one:
“Rich in life is when your best friend is still the first person you text when the plane lands and the one you call when it’s taking off. normalize not making romantic relationships the center of your world.”
Most of their UGC formats lean on the same loop: “here’s the app → here’s why you need it.”
But this one flips it:
“here’s the feeling → here’s the person you want to share it with → oh, right, Letterloop is how you do that”
They also have several positive feedbacks with creators posting about letterloop and their experience with their friends.
It adds a second layer of growth to their network:
Phase 1: creator-led storytelling (penny.letterloop going viral)
Phase 2: audience-turned-advocates making their own spin
You can check and track all their accounts here: https://app.shortimize.com/c/2b10kSwxrsADjY
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