Enjoy AI Town
This week, Enjoy AI Town, the social game app, pulled in an impressive 12.6M views on a single video.
The 7-second clip shows half of a creator’s face, along with a short, sharp hook:
“I made my own Love Island on Enjoy AI Town, just extra rated R 😈”
Zest
Zest, the cooking app, scored a win on Instagram Reels this week.
Just five days ago, @cookinwithmarg pulled in over six million views with a mix of UGC and an app demo.
She covers her mouth in her signature shocked look, while a grey banner flashes the hook: “Been cooking for 5+ years and NOW I find this 💀”
One comment asking for the app name racked up 1,277 likes and more than 50 replies.
Tone AI
Pilates app Tone AI is back with a new hit on SkinnyTok.
Same format as always: the creator shows her (covered) body to the camera, shoulders down, with no face visible.
The hook: “60kg.”
It was posted six days ago and pulled in 2.9M views, 399K likes, and 1.6K comments.
Triips
Triips, the flight deal site, just pulled in 2.7M views with this TikTok video.
It’s a mix of UGC and a quick site demo, with a hook that nails the FOMO.
She opens with her go-to shocked face, then flips the camera to a $67 roundtrip from Boston to Rome.
“Wait, why don’t people go to Rome for Christmas? It’s sooo cheap.”
Snap It
Six days ago, a Snap It ambassador dropped her biggest hit yet on Instagram Reels.
The format followed their usual playbook: a quick UGC intro followed by a clean, polished app demo.
This time, she opened with the hook: “🤔: Why are you always on your phone?”
The video pulled in over 2M views, and 90% of the comments are asking for the app’s name, with one even getting over 200 likes.
LetterLoop
Letterloop, a friends & family newsletter app, has stayed under the radar for a while.
Four days ago, one of their ambassadors hit her best-performing video yet with just five seconds of silent eye contact. It was all in the hook.
“Being in a relationship with someone who is chasing their dreams is so humbling. Like oh we don’t have to text/call all the time and you still adore me? We have separate lives? You’re an addition to my life, BUT not my whole life? If something’s wrong, I can just tell you and we figure it out together?”
The app CTA was tucked into the caption, but it may have been too subtle to land. The video racked up 1.4M views, but all comments are about love, no app whatsoever.
OCSN
Finally, social game OCSN pulled in 679K views with a UGC video from one of their ambassadors.
“PLEASEEEE stop using AI to roleplay. I promise you there are so many cooler alternatives, and there’s 100% someone who would LOVE to RP with you (and maybe you can find them on OC Social Network).”
Once again, it sparked a debate in the comments section, but mostly about the usual “AI is bad vs. AI is good” argument, not the app itself.
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