A new pregnancy tracking app was launched almost four months ago.
The app has 19 active accounts and has already pulled in 25.4 million views.
The app is seeing strong engagement, perhaps because the formats are so simple.
One video pulled in 2.3 million views, 22.6K likes, 131 comments, and 10K bookmarks.
It’s just a single slide from an informational brochure made in Canva. Simple, clear, effective.
Another solid format is an informative slideshow, with each slide covering one key point. These are also made in Canva and perform well.
This video reached 2 million views, with 55.7K likes, 300 comments, and 19.3K bookmarks.
This format performs well because of its clear illustrations. It begins with an engaging hook and is simple to follow all through the end.
The app has two creators, @emilyjames963 and @katewolf2, each posting two types of AI videos. One shows a doctor yelling at a patient, starting with a hook explaining his anger:
It got 6,404 views, 31 likes, 3 comments, and 2 bookmarks.
The second AI-generated video shows a baby in the womb with a hook mentioning the number of weeks.
It got just 2,087 views, 79 likes, 1 comment, and 3 bookmarks.
Even though this format is more interactive, it isn’t really taking off.
Since both creators only post AI content and reuse the same slideshow videos across accounts, it’s likely the same person is running all of them. They’ll probably keep launching new ones to boost their odds with the algorithm.
To view the collection, click here: https://app.shortimize.com/c/2b1080Nu4QhWlq
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