This app is running this UGC account that’s blowing up. This account alone got 7.3 million views. They’re using a clever format that drives engagement and views while smoothly working the app into the content.
The app is called Shroomy Self Care AI.
It’s a voice-based AI companion with extra tools to help manage stress and anxiety. Since those benefits can sound too generic on their own, smart marketers wrap them in relatable storytelling.
The video starts with a strong, surprised reaction. She’s not looking at the camera but reacting to something on her MacBook. Then there’s a quick shift in expression. She moves to the laptop, opens a file, and you hear the AI companion in the background. She picks it up, and it responds to the situation. At the end, she even says, “It’s called Shroomy.”
Another video from the same account hit over 2 million views. The whole page follows this same style – using relationship-based “POV” hooks to naturally introduce the AI therapy app.
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