Stresswatch, an Apple watch-only app that tracks stress in real time, was released in 2023.
It suddenly dropped on TikTok three months ago with a fresh account and an eight-person ambassador crew.
Since 19 March those creators have stacked up over 30 million views.
Three ambassadors did most of the damage. And actually, if you look carefully at the top two you might realize they aren’t randoms.
They’ve both already pushed brands like Couple Joy, Yope, and So Brief.
They found the perfect UGC format:
- Face-shot clip with text hook
- Quick Apple watch demo
The Spanish hook translated: “GIRLS, Snoopy tells me if I’m stressed or not—JAKAKAAJ.”
Accounts are also split between English and Spanish content, but this format is constant.
All hooks sound like a message you’re sending straight into your friends’ group chat. Head-shot UGC only works if it feels human. Too flat is boring; too overdone becomes unrelatable and ridiculous.
Nail the middle and you win.
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