A three‑month‑old networking app is growing on TikTok because its founders are living the problem the product solves.
Click’D is a social‑networking app built around quick choices and instant chats, helping people meet others with similar interests. It’s designed for anyone who moves to a new city.
The app was created by:
- Esha Saini — who came up with the idea after moving cities and struggling to maintain close friendships.
- Sakshi Deshpande — her former college classmate and now co‑founder
Right now, both founders are also the faces of the app’s TikTok presence.
Each one runs her own personal account, and both appear on the official Click’D profile.
How Esha Uses Her Personal Story
She doesn’t mention the app directly. Instead, she shows herself as a user of the problem the app solves.
Her videos focus on her real situation:
she moved to a new city and is looking for founders, creators, or new friends.
And engagement is already growing.
How Sakshi Uses a More Direct Approach
Sakshi takes the opposite route.
Her videos show screenshots of the app, explain the features, and walk viewers through what they’re building.
Together, the two strategies cover both sides:
the emotional problem and the practical solution.
The Official Account: Still Finding Its Format
The Click’D TikTok account doesn’t yet have a fixed format. Some videos show the app’s development process. Others are close‑ups explaining features.
It’s still experimental, but that’s normal for a three‑month‑old product.
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