The Failed Influencer Trend: 44.6M Views

This trend is built around failed “influencer moments” content.

Creators film something that looks like the start of a lifestyle vlog: breakfast, matcha, coffee, getting ready, working from a café, or taking aesthetic food shots.

Then something happens that cuts the whole fantasy down.

“tried to be an influencer this morning. went back to bed.”

The joke is the gap between the lifestyle people try to perform online and what actually happens.

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