Roamy
Roamy reached 2.3 million views through travel creator @denise.traveltips with:
“Where’s one place you travelled that you couldn’t believe was real? I’ll go first.”
The creator opens from an airplane before showing the destination on her app.
Roamy becomes the place to save the spot and plan the trip.
Fable
Fable has had five posts pass 100K views this week form @charlottereadseverything including hits at 1.1M, 112K, 159K, 902K, and 1.5M views.
The best one reached 1.5 million views
“Might have cracked the spine a little too much this time…”
Her videos turn highly specific reader experiences; damaged books, confusing plots, and fictional-character obsession into relatable hooks for Fable’s target audience.
Stronger
Stronger reached 1.5 million views three days ago with a faceless slideshow of workout data.
The video starts with:
“I went from zero…”
It then to the creator’s workout history inside the app, completing the line with:
“To my own hero.”
The heatmap makes the progress instantly visible, moving from 41 workouts in 2022 to 313 in 2025.
Shelf
Shelf generated 680K views through @laiaonshelf and a World Cup hook.
One post reached viewers with:
“My 2 obsessions lately: ‘Wonderwall’ in the World Cup and Spotify telling you which player suits you best based on your playlist.”
The CTA is in the caption “so cuteee (it’s on the shelf app)”
The first obsession connects the post to a current cultural moment. The second introduces a personalized result and a famous app name.
Fluently
Fluently reached 608K views six days ago with a “don’t say this, say this” format.
The creator-led account keeps the content focused on everyday English-learning situations and adds shots of movie scenes.
Creed
Creed reached 652K views with a romantic confession format.
The creator lists everything she would do for someone, including sitting through games in freezing rain, helping when they are sick, meeting their family, and supporting them when they cry.
Creed is then slipped into the same list with:
“Help you keep your Creed streak.”
The app reference feels like part of the relationship scenario rather than a product pitch.
Cosmos
A save-first hook helped Cosmos pull 859K views through @cosmos.madi:
“If you love to decorate your room with movie posters, save this video.”
She starts with a face close-up before moving her computer screen.
The caption adds another engagement loop by telling people to comment “need this” to receive the link.
Erly
@averywakesup turned a frustrating alarm challenge into a 934K-view hit for Erly with:
“Crashing out bc my alarm won’t turn off till I do 10 squats 😭”
The creator opens with an exaggerated crying face before revealing that Erly forces her to complete squats to turn off the alarm.
It borrows the same over-the-top crying reaction we have seen work repeatedly for travel and language-learning apps.
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