EmpOUR is a new career‑development platform and community built for ambitious students and young professionals.
The app is only 1 month old, co‑founded by Nia Ladan Mowlid and Hali Jama, who created it after realizing they had both struggled to find mentors and build a professional network.
EmpOUR already has three TikTok accounts:
The official app account and the two founders’ personal accounts. Each one follows a completely different content strategy.
The Official Account — @emp.our
Most videos follow the same format:
a Pinterest‑style slideshow made from photo compilations of the founders and curated aesthetic images.
ach video focuses on one single theme, a major, a skill, a hobby, a career path. If the theme is a major, each slide shows:
- he major
- five career paths that can come from it
It works almost like a mini career manual.
“1 major can turn into 5 careers” → 643.5K views
Founder Account — @ladanoutloud
Nia Ladan uses a close‑up, talk‑to‑camera format. She explains everything related to career development:
- job hopping
- networking
- early‑career strategy
- professional confidence
This account positions her as a career mentor, not just a founder.
“4×6 for job hopping” → 575.7K views
Founder Account — @haliijama
Hali takes a different approach more influencer‑style, more personal. She shows:
- her journey
- her day‑to‑day life
- her career progression
- her financial decisions
Always within the themes of money, career, and ambition.
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