There’s one more creator we can pull into today’s roundup and the format is so stupidly simple that it actually works.
He films himself doing something obviously wrong, almost dangerous, but technically “a task that needs to be done.”
In the background, there’s always the same audio: “Here’s a reminder…”
953.1K views
followed by a fake reminder like “clean your girlfriend’s laptop”
5M views
It’s a format built on the tension between the reminder and the absurd way he completes it.
How apps can adapt this format
- Task‑based apps -> turn reminders into mini‑chaos moments: “Here’s a reminder to organize your files” → user does it in the worst possible way → app appears as the “correct way.”
- AI assistant apps -> the assistant gives a reminder, the user reacts with a ridiculous execution than the assistant “corrects” them with the proper workflow.
- Productivity apps -> show how people “handle tasks” without the app (chaotic, wrong), then show how the app handles them correctly.
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