Intent: Closer Across Language is a messaging app with built‑in AI translation, designed to help people communicate across languages.
One of its creators, @karolkashow, has tested two very different formats over the past year and neither actually shows the app.
Last year she used a multilingual skit format: short clips where she repeated the same line in several languages.
It aligned with the idea of cross‑language communication, but the app itself never appeared.
This year she switched to a completely different structure and it blew up.
She pulled 40M views in one month with AI‑generated scam‑call pranks. They look real, they scale fast, and the hook is always the prank setup.
But again, the app is never mentioned, and the content might sit a bit too far outside Intent’s purpose.
She has a viral format, but the format isn’t tied to Intent’s core value real cross‑language messaging.
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