Sweatcoin is a step counter and pedometer, but that’s only the surface. Every time you walk, the app converts your steps into its own virtual currency.
The company has partnerships with 800+ global brands, and the Marketplace updates constantly. New offers appear almost daily, from Adidas to Spotify to Amazon.
The app has 600K downloads per month and around $70K in monthly revenue.
The Creator Driving Their TikTok Growth
We found one of Sweatcoin’s creators on TikTok, and she’s generating thousands of views by doing something extremely simple: showing what she can buy with the app.
Her videos follow a consistent structure:
1º Walking shots — she films herself getting steps.
2º Quick app footage — a few seconds showing her Sweatcoin balance.
3º The payoff — she reveals what she’s about to “buy” using only Sweatcoin, without spending a single real cent.
Every video features a different type of product: food, tech, accessories whatever is available in the Marketplace that day.
The tone is always the same, almost flex‑like, to show that “the app pays well.”
“POV: You no longer depend on your mother cz you get paid to walk 🤭💗”->1.6M views
The Hooks That Make the Videos Explode
Her hooks are built around one idea: you get paid to walk.
- “POV: You downloaded an app that pays you to walk” → 1.8M views
- POV: life after you download the app that pays you to walk 🥰” → 1.6M views
- “My secret side hustle? Literally just… walking to class. 🚶♀️💰” → 1.4M views
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