These types of videos are low-effort and simple to recreate because you don’t even need to talk, but there is a smart engagement trick underneath it.
The interesting part of this format is that creators are creating a specific emotional state that people can relate to which makes viewers want to finish the thought themselves.
934k views and 524 comments
“Got an iced coffee and a sweet treat but it’s missing something.”
works well as a slideshow format as well:
3.4M views and 7 502 comments
720.6k views
“I’ve felt so weird lately.”
Sometimes the strongest format is just:
normal moment + small emotional gap + room for people to project
Leave a Reply