One repeatable format was enough to scale one account to 140.4M views. Now it is spreading across more accounts, more city identities, and even more languages.
Pure went viral weekly for turning chat screenshots into a 56M-view template led by one creator.
In the past month, they generated 34.9M views, relying almost entirely on carousel slides and text-conversation screenshots built around dating disappointment, toxic texts, and relatable situationship drama.
More creator pages are now repeating that same format successfully under different account identities:
- @datingwithmads– 140.4M views
- @datingwithganna– 29.2M views
- @datingwithstormie– 8.2M views
A second version is starting to work too.
Instead of using only carousel slides, some accounts are now packaging the emotional setup through silent reaction videos with a text-message payoff on screen.
One early signal is @datingwithanya, a fully French account that started posting just three weeks ago and already reached 2.2M views with this version.
And again at 1M views.
The story stays the same, but packaged differently as relatable content.
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