In November 2025, Eleven Percent entered TikTok with a founder‑led account focused on showing real editing workflows.
Eleven Percent is an AI video editor that promises to make the entire process 10x faster. Even their entire TikTok strategy revolves around speed.
Devin Huynh is a video editor who spent years stuck in slow workflows, so he built the tool he needed himself. At first, he focused on doing complex edits.
Micro‑tutorials
Short, high‑energy edits with effects that show how to handle sports, music‑video and fast‑cut content.
Each one is designed to show how much faster the plugin makes complex edits.
“how to edit “-> 1,890 views
But none of those videos quite did it.
Then switched to UGC‑style demos and that’s when things started going viral.
The Premiere Pro icons and the Eleven Percent AutoEdit icon stay on screen, making it obvious which tools are being used.
“Broo WTFFF did I just make??”-> 100.3K views, 460 comments
Instead of pushing links in the bio, Devin uses a high‑friction CTA: “Comment if you want the link.”
This does three things at once:
- boosts the video in the algorithm
- creates a direct line to warm leads
- builds a community of editors who feel personally replied to
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