A clear pattern is emerging on TikTok: many apps are explicitly relying almost entirely on Asian creators, especially in the learning and AI creation space.
Delulu by Decart, an AI image‑editing app, is no exception.
They’ve been posting since April 2025, but with long pauses in between. Their strongest window was when they restarted consistent posting from September to October 2025.
They’re following a format that’s already proven to work, using the app to run AI pranks.
And they’re sticking to one of the formats we’ve already seen succeed -> format 3
“Pranking my Gf that I’m running alone with a girl at night 😅😉”->6.5M views
The results are undeniable, with more than 10 videos crossing millions of views.
But the videos never reveal the app, and that may be why downloads stay low even with high view counts.
Will they close the conversion bridge?
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