“What’s ur GPA!” Format Graduates Into Job Market

We already saw this format work very well in the study niche with TurboLearn’s “What’s your GPA?” street-question videos.

Now the same format is showing up in the job niche.

@sadieslockedin started posting a month ago and has already pulled 16.6M views across 28 videos with quick campus-style callout hooks like: “Intern!! Intern!” “Where u gonna intern?”

Then each person answers with the role, the salary rate per hour, and a quick mention on which tool they used.

That’s when the CTA comes in “Simplify”.

Like the GPA videos, this is cheap to make and easy to repeat.

You can film a lot of clips in one afternoon, then vary the jobs, the salaries, the outfits, and the account distribution.

The biggest hook so far is:

“Intern!! Intern!” 12.7M views

But you can find them all here: