We covered Cantinas comeback one week ago when one of their new accounts hit 27M views in 20 days.
This creator’s account leaned into family/group-chat drama and her best video had just gone from from 11.9M to 26.5M views with the hook: “My sister just got married 3 months ago & sent THIS in our family group chat”.
Now they doubled with 42M views in the last month and several new accounts popping up, especially on Instagram.
A brand new account @aaroncantina repeated the same hook and did 859K views on Instagram Reels.
Now they’re launching more accounts testing the same format: UGC shocked face, then cuts to the phone to show the Cantina’s AI videos.
We found one instagram account @kristihayeslife75 pushing relationship drama with hooks like: “accidentally texted my situationship ‘I love you’ and THIS is what he replied with.”
3.1M views
In case you’ve missed it, we wrote an entire breakdown of how apps have been leaning toward relationship hooks to go viral, regardless of their niche. It’s worth a read.
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