Some creators don’t invent a new format, but they take it and make it 10x better. That’s exactly what this creator is doing in the Japanese learning niche.
Jumpspeak is a Japanese‑learning app launched in 2021, steadily pulling in $300K in monthly revenue.
We spotted one of their creators consistently taking formats we’ve seen go viral before, but cleverly adapted to her niche. She’s using both of Fluently’s winning formats and reshaping them for Japanese‑learning content.
The first format is the classic “Japanese vs. American” comparison, but instead of using random vocabulary, she compares how people pronounce anime character names.
8.9M views.
The second format is the “In _____ we don’t say…” structure. Instead of listing phrases that don’t translate directly, she reenacts scenes and shows how Japanese people actually speak in those moments.
7.2M views.
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