Baked Bags, the THC edibles brand is back our FYP with one edible storytime filmed from an airplane.
With just two videos, @alejandro.bajablast pulled 15M views. And, keep in mind, they did 17M views in the last 30 days.
He starts with the edible before the flight, frames it like a casual decision, and shows the aftermath. The hook is about the situation the product creates.
take edible → underestimate it → show what happened
“GRWM to go non-verbal on my 11 hour flight to Japan” and it reached 7.7M views.
Then he followed with “How it started:” / “How it’s going:” and hit 7.3M views again.
The whole story is built around what happens after taking it, which makes the product itself the CTA.
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