1. Sometimes you still just gotta read the text and move on
We wrote about this trend back in November, and it is still moving.
The format is the same: a creator posts a selfie or a pretty photo, then reveals an unhinged text from a partner, ex, parent, sibling, or someone else through a conversation screenshot.
How to use: for apps, keep the same setup but swap the conversation screenshot for an app screenshot. You catch the viewer’s attention with the hook on the first slide, then the second slide reveals the product instead of the text.
And more examples at 23.1M views.
Get the sound here.
2. Perfect mix of
Creators are using this trend to show two sides of themselves in one post.
They start with “I’m the perfect mix of…”, usually over a polished selfie or glam clip. Then they cut to “Saturday night” to show the chaotic, funny, or unserious side. The last frame lands on “and the rest of your life :)”, usually with a softer moment.
How to use: this works well for dating, couple, beauty, fashion, or lifestyle apps. Use the first frame to sell the look, the second to show personality, and the last to hint at the long-term payoff.
12.2M views with less than 2K followers
One creator even did 11.5M views with less than 700 followers.
Get the sound here.
3. I Don’t Speak Caribeasian
Creators are using this audio to talk about getting dropped into a situation they are clearly not equipped for.
The joke is in how dramatic and specific it sounds. That makes it easy to use for any moment where someone feels completely out of place, underprepared, or thrown into chaos.
How to use: use this for study, job, travel, dating, or social apps. Set up a situation where the user is clearly overwhelmed, then use your app as the thing that helps them survive it.
More examples: 1.2M views
Get the sound here.
4. When I’m bored but then remember I have…
This trend turns boredom into a flex.
Creators usually start filming in a moment where they are doing nothing, then reveal some oddly specific privilege, feature, or environment that instantly fixes the boredom. A climbing wall in the house, a pub in the garden, a pool, a beach in the backyard, a cool car.
How to use: this works well for apps with a very clear feature or payoff. Start with a low-energy moment, then reveal the one thing your app gives people access to that instantly changes the vibe.
And another one at 4.8M views.
5. Finishing this when he’s my boyfriend
Creators are posting selfie videos with text like “finishing this when he’s my boyfriend” or “because I have a good feeling about him”, then turning it into a series until the relationship is confirmed.
The format works because it sits right between manifestation and delusion. It feels personal, slightly embarrassing, and very easy to project onto. People watch because they either relate or want the update.
How to use: this is a strong fit for dating, couple, or social apps. Keep the setup simple, make the text feel honest, and turn it into a series so viewers come back for the outcome.
With more at 2.3M views. See the full trend here.
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