Liquid only started doing UGC a few days ago and already landed a viral hit.
The video leans into a prediction-market-style angle by finding a “hot” story and tying it to a trade made inside the app.
That makes sense, because trading or banking apps are tough to market if there is no story behind the content and it is just a simple problem-and-solution pitch. There is not really a strong differentiator on its own, right?
Leave a Reply