Last time we covered Bloom, they were recycling proven finance hooks and seeding comments to manufacture conversation.
But we’re now seeing new accounts that feel more like niche identity pages, friend-group investing accounts, mixing finance content with internet trends.
Over the last 30 days, the network pulled 21.5M views.
And what’s more interesting is this pone example: @girls_whoinvest, an account launched just 9 days ago by two friends documenting their wealth-building journey.
It has only 46 posts and 535 followers, but one of its videos already pulled 6.1M views with a short but dead simple hook and no talking:
“it only takes $27.397 a day to spend $10,000 a year. let that sink in.”
The CTA is in the caption: “let’s lock in yall. ima binge bloom now.”
They’re doing a good job at turning finance content into identity content. The hooks make you feel behind or make you want to join the movement. Not just “learn to invest,” but “girls who invest”, “be the friend who has it together”, “fund the trip,” “build the future aesthetic” ect…
They’re still doing well with posts that play directly into comment-farming:
420k views
“baddie to baddie, what’s something that changed your finances from “i’m broke” to “i actually have money”??
i don’t mean cutting out matcha. something actually UNHINGED.
mine is bloom to invest, ur welcome <3″
279k views posted 3 days ago:
“i wanna have 10k saved by summer give me ur most unhinged ways you’ve saved money”
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