Voca AI
The viral “why is Italian so hard” hook is still going strong. This time, Voca AI jumped on it and pulled in 392k views just two days ago.
This account started posting two weeks ago, and this video has already become their top performing post.
Alta Daily
Fashion app Alta is back with another format that works. This time, they use a green screen reaction as the hook.
Then it shifts into a founder led story about how she brought the Clueless closet app to life in the real world.
It pulled in 443k views just two days ago.
Sanctify
The weirdest video of the week has to go to Sanctify, the Christian app.
It starts with a strange animation about switching brains with your mom, then suddenly cuts to a series of clips pushing you back toward prayer.
It pulled in 689k views and more than 3.6k comments.
TLDL
TLDL, a notes app, keeps tapping into ADHD with their content. This time, they used a talking video where a creator plays with slime while sharing her diagnosis and what helps her. At the end, she reveals one of her favorite hacks, and that is where a subtle app demo slips in.
The post pulled in 225k views.
Airbuds
Airbuds is back at it, using pop culture to grab attention.
Here, the creator opens with a long hook over a UGC clip and casually drops the app name right in the hook.
“guys my man is obsessed with violent vira. he follows her everywhere. her songs take over his Airbuds feed. even his lockscreen is her. what do i do” pulled 701k views and close to one thousand comments.
Just like we predicted, framing your product through relationship drama is an opportunity you should not miss.
Parrot
Language app Parrot is trying a clever twist on the viral hook we mentioned earlier. They swap “confusing” for “easy” and mention the app directly in the hook.
That small move got them an extra 606k views just three days ago.
Bloom
Investment app Bloom is doubling down on UGC, this time using a male creator and a long hook.
“i wanna have 10k by summer give me your most unhinged ways you’ve saved money”
It pulled in 278k views and 400 comments, with the CTA placed in the caption.
Travy
Travy is back with another viral travel post, sticking to the same proven hook.
“we just landed in Saudi and now we found this??” pulled 1.5M views and more than 800 comments.
It follows the usual formula: a shocked UGC reaction first, then a fast paced app demo.
Creed
We wrap up with another Bible app, Creed. This week, they pulled in 220k views and a huge 3.2k comments using a UGC clip with a long hook.
“as someone who has never been religious but all of a sudden has this pull towards Christianity and is now buying a bible, what tips and advice do you have for me as a beginner”
She responds to every single comment by dropping the app name.
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