When 8 Million Views Don’t Bring Engagement

Some apps try to build emotional worlds around their characters. Chonk is one of them, built on a virtual panda that’s meant to feel like a companion.

The app launched in 2024, but only started posting content in March 2025.

Across its three accounts, the storyline is always the same:

The videos compare the app’s mascot to a child, and the storyline is always about ‘raising’ it together with a best friend or a boyfriend.

And the numbers look impressive at first glance.

“why are you still single? because my best friend showed me what real love is” → 8.6M views

But the videos don’t feel organic.

To see where Chonk stands, it helps to compare it with the other apps in the category that we’ve already analyzed on the site.

  • Self‑Care Pet: Momo appears in 2 articles, with 693 videos spread over 11 accounts.

Comments

Leave a Reply

Your email address will not be published. Required fields are marked *