A recipe-saving app is starting to win with a Germany-first playbook.
It is built for people who want to save recipes from TikTok, Instagram, YouTube, and websites, then organize everything in one place with meal planning and shopping lists.
Released in Germany in February 2025 and rolled out worldwide in September 2025, All My Meals reached 20K downloads last month and is now at $9K in MRR.
In Germany, the product is called Rezepte. That is also where most of the traction has come from so far.
The team appears to have followed a simple sequence: launch in Germany first, prove the content there first, then start repeating the same structure in English once it was already working.
Their German pages became the testing ground. On Instagram, they generated 10M total views from just 53 videos. On TikTok, they added another 17M views across 77 posts.
The format is simple and highly repeatable. Most videos open with an emotional or disbelief-driven reaction clip from girls walking with coats and a winter scenery, then quickly cut into the product demo.
The viewer immediately sees the use case: a recipe they found while scrolling can be saved, organized, and used later without getting lost across platforms.
The English pages are now following the exact same playbook. So far, they have reached 3.5M views on Instagram and 1.8M on TikTok by reposting the same strategy in English.
What worked in both languages was the combination of strong reaction-style hooks, simple app demos, and a feature that feels instantly useful the second you see it.
We recently covered a similar recipe app that scaled through a broader UGC wave here:
https://www.socialgrowthengineers.com/recipe-app-scales-from-founder-videos-to-full-ugc-wave
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