Lovio
Lovio, the couples widgets app, went viral again this week with a post featuring two phones. On the wallpaper, some cute/dramatic/funny messages.
The hook “POV: he hasn’t texted back for 2 hours :)” drew massive engagement, reaching 19.9 million views and 300K shares.
Pure
Pure, the dating app, is keeping the momentum going with another hit this week.
“Sometimes you just gotta read a man’s text and go about your day” pulled in 5.8 million views and nearly 1 million likes.
They’ve been repeating this series and it’s clearly working. It’s the kind of format you can repeat indefinitely with one pic, one hook, and savage text screenshots.
Lingotok
Lingotok, the AI language tutor, is back with another one. The crying face close-up with the AI tutor losing it got 1.2 million views and 62k shares.
Hook: “Learning Spanish so I can jajajaja instead of hahaha.”
Follow Spy
Follow Spy, an app that tracks Instagram followers, took off this week with a 540.2K view post.
It’s a format we all know from the playbook, the long hook on screen to keep the viewer’s busy reading, over one clip of a female creator.
The CTA is in the caption.
Airlearn
Airlearn is back with an emotional hook that landed big again. “Why is learning Russian so hard?” pulled in 2 million views.
This time coming from a different creator, meaning they have been successful in expanding this exact same format across their huge network of over 200 accounts.
Parrot
Parrot, the Spanish learning app, is testing a new set of hook this week: “For new spanish testers:…”.
The post reached 579.4K views.
Their “confusion” format is still working but they’re incorporating a fresh set of hooks, continuing to leverage humor and frustration.
You can see they are following the visual hook trend too, starting the video with the creator peeling an apple to grab attention right away.
Ascension
Ascension, a looksmaxxing app targeting the “bro” community, had a modest but successful week with a post hitting 409.6K views.
A simple montage of clips and music, showing off their analysis features, got them 53.5K likes.
They’ve been posting a lot of these aspirational, clipping format, leaving the CTA at the post’s caption.
Jenni AI
Jenni AI is continuing its “did the professor actually read my thesis?” series.
Five days ago, she posted part 6 and hit 365K views. Only part 4 and 5 are available on her account, totaling 2.3 million views.
People are still expecting results, with comments like “Remind me if there’s a result” pulling 827 likes.
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