Do AI therapy apps struggle to hit their first million views video on TikTok?
If you look at our data, it kind of looks like they do.
AI BFF, Ash AI, and Noggn are in the same place. They have tons of videos and creator networks, but not one TikTok has passed 1M views.
Aurie showed up 2 months ago and just confirmed the pattern.
“does anyone else feel like friendships just aren’t the same as they used to be? i swear i try to talk to my friends about my problems and they’re either completely disinterested or give me the old “what’s meant to be will be” to try and end the conversation. at this point i just talk to an app about my problems” -> 70.3K views
Maybe the approach needs to be more aggressive, straight to the point.
Tolan suggests that.
“Pov: my talking stage isn’t texting me back so i resort to my alien bestie for therapy” → 1.6M views
A real session in a real context, with the app on screen.
Aurie is still early, and at the experimentation stage, so it is still possible they will find their breakthrough format soon.
We’ll keep you posted.
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