A large creator network is not a synonym of massive views.
Harmony is one of these cases. But despite the low reach, it’s been doing surprisingly well in terms of users. They are now sitting at roughly $60K in revenue and 10K downloads, which is not at all terrible for a product with almost no online presence.
They only started posting on TikTok 3 months ago, and the content reflects that.
Every video follows the same format: a creator’s headshot, followed by a direct CTA to download the app. But as we’ve mentioned, views are still pretty low.
Even one of their latest posts, a Valentine’s Day‑themed video stalled at 69.9K views.
“Rare aesthetic: ur gonna be on your period during Valentine’s Day”
Harmony isn’t alone.
Musa, a much stronger player in the same category, also tried a Valentine’s Day hook and only reached 221.2K views.
“if you’re on your period right now, you’ll be ovulating on Valentine’s Day…” → 221.2K views
What works, and what Musa has already proven, are hooks built around discovery, surprise, or a “wait, what?” moment.
Their best videos follow that pattern:
(all translated from Spanish)
- “12 years with my period and I never knew our bodies do this when we’re ovulating” → 9.7M views
- “I just found out why all of our periods were late in November” → 6.9M views
- “DUUUDE IS IT REALLY BECAUSE OF THIS THAT ALL OF OUR PERIODS WERE LATE IN JULY?!?? 🩸” → 4.4M views
- “after 7 years I realized I was using a menstrual cycle app made by men” → 2.1M views
If Harmony wants TikTok to become a real acquisition channel, copying Musa’s playbook might be what’s in the cards for them.
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