Musa is still holding the same scale.
They’re now sitting at 156 accounts and pulled 40.6M views in the last month; basically another 40M-view month since we last covered them.
The core format is still doing most of the work:
face close-up + panic/curiosity hook → app screen recording
This month, the hook is built around a very specific period-anxiety moment:
girls noticing their period is late and trying to figure out why.
One example opens with a close-up and the line:
(“January ends in 4 days and my period still hasn’t come”)
615k views
Then it cuts to the app.
And this time, instead of only showing Musa’s purple dragon, she also shows a social feature inside the app where she can see her friends and track together.
Another creator frames it like a shared discovery:
(“I just found out why all of ours got delayed in January”)
1.4M views
They’re also mixing in a format that keeps the account useful without pushing the app in every post:
face close-up + educational correction hook (but with no app CTA)
1.2M views
“Babe, repeat after me…”
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