If you’ve been on fashion TikTok lately, you’ve probably noticed a new competitor popping up around Closetly.
But Atricent isn’t exactly new.
The AI fashion app launched in 2023, but it did not start showing up on TikTok until 2025, spread across 9 different accounts linked to the brand.
Most of the early posts follow the same structure, creator close‑up -> quick cut to the app.
“Someone’s getting fired for this”->24.5K views
The format is similar to what Closetly was doing before they broke out.
Closetly did not really take off until one creator changed the angle.
Each video started with a situation first->Then it circled back to the outfit.
“my boyfriend HATES my outfits” ->2.9M
Take another look at their strategy here.
Atricent has not tried that yet.
It could be the change they need if they want more views and more downloads.
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