This study account built 24.6M views with one format that she posted 94 times.
She’s mostly running on silent motivation study format.
Most videos are just her studying on camera (desk, notebook, iPad, headphones), with music instead of talking. Sometimes it’s face-on, sometimes just hands + notes.
What makes it work:
- Mix of face + faceless shots → feels personal but still aesthetic
- Text-on-screen hooks like “0% motivation” or “this is your future”
- Low effort, repeatable → same setup, different caption = new video
You can find her best hooks here:
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