Madeleine Storace runs CL-ean, an online nutrition and lifestyle program focused on sustainable habits.
She went through that process on her own, and that’s exactly what she brings to her TikTok page.
We’ve been following her journey since 2022.
Her content falls into three buckets.
- Sharing her own process
“How I went on a cut / shred (30/30/30)” → 7.3M views
- Practical tips and routines she follows
“10 MIN ABS” → 3.6M views
- Showing her results
“My 12 week summer shred results” → 3.2M views
As her content shows, this kind of journey consistently drives high view counts.
But even with strong engagement, the site isn’t getting traction. There’s no mention, no call‑to‑action, no link between the content and the product… a tale as old as TikTok marketing.
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