Yes, it’s another e-com product engineered for short-form.
PawlyPrints sells novelty slippers that leave little cat paw prints when you walk. Instagram is going crazy over the same simple idea: show the slippers, show the print, let the comments do the buying.
On Feb 9, they hit 32.6M views on Instagram with a faceless clip hooked as:
“POV: When you finally find the perfect slippers for her”
A few days earlier, on Feb 1, they ran the same angle on TikTok and hit 5.5M views: “POV: You found the perfect slippers for her”
The hook does something important. It frames the product as a gift opportunity, and the paw prints make it instantly shareable.
It looks silly on the surface, but the comment section tells you it’s working too, packed with people asking where to buy.
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