Pure is an anonymous dating app positioned around honest intentions and clear boundaries.
In the last 30 days, they pulled 56.7 million views while running just under 30 accounts.
Most of that volume comes from a few repeatable formats.
Their accounts use the same naming pattern (“datingwith___”) and post relationship content using faceless visuals, Pinterest-style images and movie extraits. The story line is carried by the POV hook + text receipts, not the creator.
The video usually opens with a familiar dating situation (“love bombing,” “mixed signals,” “cheating-adjacent”), then the creator drops the receipts as a chat screenshot.
They sneak in a CTA in a line (“I should’ve been on Pure”) or via the hashtag, so the brand is present without taking over the narrative.
One of the biggest examples is from @datingwithmads. Her account is the best performing one with a current total of 40.6M views, posting daily (7 posts in 7 days).
She pulled 7.1M views joining in the trend : “Sometimes you just gotta read a man’s text and go about your day” + another slide from chat proof.
Another version from @datingwithstormie used the same format but leads with a more direct POV headline: “POV: he lets you know the rules he wants you to obey in a relationship” and the chat slide carries the brand line: “last time I go out with a guy not from Pure”. That one pulled 1.3M views.
They’re also testing faceless formats with similar hooks and one of those posts hit 4.3M views:
“dating in 2026”
Find their best hooks here:
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