Many artists grow through TikTok, and @kurttheviolinist, a violinist that plays contemporary music, is one of them.
He’s already at 1.4M followers.
Meanwhile, Tonic Music, a practice‑training app for musicians, saw the opportunity to connect their distribution to his social media success.
But he’s not the only face of the program.
Tonic is now working with two artist accounts-> @kurttheviolinist, and @raychenviolin, a Taiwanese‑Australian violinist with international recognition.
The contrast is clear.
Kurt posts are pure performance.
Ray shows the app in action how he practices, directly linking it to his daily routines.
Despite the star power, the views aren’t translating into downloads, at least not lately. It remains unclear whether the recent push in content toward the end of last year has yielded any significant return.
Alternatively, they could have taken a more “language learning” approach by onboarding creators who are also music beginners and who share their journey and practice streaks through the app (at a fraction of the cost).
We’ll keep an eye on them.
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