This hook works in any situation: “just remembered I have free will.” It’s been trending for months because it explains the whole video in one line.
You put the text on screen, then immediately show what you did right after: leaving, buying something, booking something, changing plans, saying no, doing the task you were avoiding.
It first started going viral back in December 2024 and it’s still pulling big numbers now.
23.5M views
Recent examples:
8M views
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