Last time we wrote about Drawly, they were winning with faceless formats: a tablet, a pen and a multiplayer filmed like an iPad demo.
They’re still doing that.
But in the last 30 days, they’ve been leaning hard into “drama” hooks using the multiplayer tension to make the content feel less like “watch me draw” and more like “wait… what is happening?”.
Their network pulled 12.6M views in the last 30 days including Tiktok, Reels and YouTube shorts.
The core visual hook is unchanged (you’re trapped watching lines appear on a clean canvas).
But now the story is less about the “art progression” and more comment bait + conflict bait + guessing bait.
941k views
“STOP this is blue, right??”
486k views on YouTube shorts:
“I pranked my sister”
67k views
“Am I literally drawing with a CHEATER??”
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